MARKETING: THE BASICS: A book on the basics of marketing by Karl Moore and Niketh Pareek. ISBN 978-0-415-77900-5, 246 pages. Paperback book, used. If you have a product you’re looking to market, or you’re seeking to learn more about the potential of online marketing, Marketing: The Basics tells you everything you need to know about the techniques marketers use to push their product to the ‘tipping point’. The essentials of e-commerce are explored and explained, along side more traditional marketing approaches in this revised and updated new edition. This book: Explains the fundamentals of marketing and useful concepts such as the Long Tail. Includes an international range of topical case studies, such as Obama’s presidential campaign, Facebook, and Google. Also includes a glossary of terms, guides to further reading and critical questions to assist further thinking and study. This lively and user-friendly introduction is perfect for professionals seeking to learn more about the subject, and recommended for sixth-form, first-year undergraduate and MBA students. Used Book: Amazon/Online $5 to $22. Ebay $8 and up.
MARKETING INFORMATION: A three ring binder with a few newsletters and other information on marketing.
I Will Sell Both For $1.
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Items are at my self storage shed in Monona, near the Menards. I do not live at or near my self storage shed. Thus may take sometime to get items depending on when/where you want to meet me. Thanks for your consideration in advance.
